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For some time now, data analysis for social networking results has been a somewhat labor-intensive process due to the fact that many sites own analytics leave much to be desired.
As a result, social media professionals, marketers, and PR people have struggled in reporting accurate trends and conclusions to their clients from their social networking campaign efforts.
Export.ly however is a brand new analysis tool launching which is designed to close this otherwise inconvenient gap and thus allow social media practitioners better insights into their efforts in order to further refine them.
For now, Export.ly is concentrating on three main data sets for easy export into Microsoft Excel: a) Twitter account data including friends, followers, and lists, b) Facebook fan page comments and brand posts, c) Gmail account activity as well as contacts.
Export.ly is able to access these different threads of information and distill them all into a simple, easy to format, Excel spreadsheet. The reasoning behind this is simple: give the Microsoft program’s ubiquitous usage, the company is allowing complex data sets to be interpreted with pre-existing software thus eliminating any need to learn a new system.
Export.ly is the second major social media tool from Simply Measured after their successful RowFeeder monitoring system. Both tools are available together in a special software suite designed specifically for larger companies and brands as well as separately.
Google, Twitter Work Together to Integrate Voice-to-Twitter for Cairo Protesters
Employees of Google, Twitter and SayNow, a popular “voice-based experience” that was acquired by Google last week, got together over the weekend and introduced Twitter’s newest feature: The ability to tweet with your voice. More about What Is Flic
If you have access to a phone or happen to be a Cairo protester that can’t use SMS or Twitter directly, you can call one of three numbers–+16504194196; +390662207294; or +97316199855–and leave a voicemail that will be automatically be tweeted and hashtagged with #egypt. You can also listen to the messages by going to www.twitter.com/speak2tweet
“We hope that this will go some way to helping people in Egypt stay connected at this very difficult time. Our thoughts are with everyone there,” said SayNow co-founder Ujjwal Singh on Google’s official blog.
